When
these media are used
- Informative lecture by experts in
field
- Breaking legislation that needs to be
explained quickly to your members and allow “live” questions
- Continuing information and question and
answer periods following a conference where speakers did not have time to
answer all questions or perhaps to continue a developing program
What it looks and sounds like for participants
- A link on your site will take
them to my site where they can get information on signing up, obtaining
handout materials, and instructions for the presentation
- They will be offered a session
when they can “tune in” to make sure they will know the ropes for the
presentation
- They can tune in up to a half
hour early to hear recorded music so they will know they are in the right
place, adjust sound, etc.
- During the presentation they will
hear the voices of your presenter(s), they can submit questions via email
or to a 1-800 service (provided by ASAPM). The presentation is very much
like a radio talk show where the host introduces the speaker, interacts as
requested with prepared questions to direct the flow of conversation,
poses questions that are emailed in, and facilitates any live calls that
come from participants.
- Following the presentation they
can fill out and return a paper evaluation to your office or they can fill
out an electronic form on line (with those responses sent electronically
to your office).
Advantages of this type of broadcast
- Because the signal being sent is
not as large with audio as it would be for video, there is no limit (on
our part) for how many participants can receive the signal. Most systems
with high level dial up connections will connect fine; of course, cable,
DSL will be better.
- A password can be set up if
registrations are to be limited, or if an admission charge would be
involved. ASAPM can also provide a secure server connection and handle the
registration process if requested.
Audio WebCast
There are a number of options for Audio
webcasts. Some assumptions:
- One hour would seem to be a good
length of time for just listening to one person
- Two voices (or more) lend
interest from participants
- Breaks will be produced which
would give attendees relief of concentrating for an extended period to
critical information. For example, a one-minute commercial for an upcoming
meeting, a product, or perhaps even a “sold” commercial from a vendor.
Live Radiocast
This would be set up on a certain date and
time, people would tune in simultaneously. The sound would be streamed on
the Internet, that is, attendees would hear the radiocast 8-10 seconds after
the sound is made. Advantages of this method could be less time involvement
for speakers, availability of late-breaking information such as a
call-to-action Legislative Alert.
Recorded
Radiocast
This could either be set up as a
pre-recorded, live presentation (like a TV show that is presented at a
certain date but ready weeks before). (All shows, live and pre-recorded, can
be stored and would be available on a CD). Advantages of this format would
be the convenience for speakers, the ability to correct mistakes, delete “uh’s”,
or change or remove something not expressed in the best way the first time.
--Choices:
Speakers
- One person being interviewed by a
professional interviewer (we can provide the interviewer).
- Two presenters (professionals in the
field) talking or discussing an issue
- More than two
Other groupings can certainly be
entertained. Whoever can get together on one phone line to talk, and a
second phone line which could take live calls from attendees.
Format
- Straight “lecture” as described above,
that is, all information just going out to attendees
- An option can be included for questions
and answers
The Questions and Answers could be:
- Taken via email during the hour, then
asked and answered in a second hour
- Taken over the phone, then asked and
answered in a second hour
- Taken live with attendees calling a
1-800 number, similar to a radio talk show
Visual options
The Web address to which attendees would
be directed could have a picture of the speaker and a PowerPoint
presentation that participants can advance on their own.
Other notes
- All options include preparation of a CD
of the presentation that can be copied and mailed
- Pre-broadcast audio tests (a day
or two before the live broadcast) to allow participants to make sure
their computer is configured properly to receive the broadcast. (Included
as part of regular service)
- Registration service for broadcast
attendees is included
- (Optional) Services of on-air
professional moderator/ interviewer
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